Product Branding

Overview: Anthum Fit is a body care product company founded on the principles addressing skincare needs of individuals with a fitness lifestyle. 

Problem: A completely new brand with their very first product being engineered, a full branding package was needed and fast! They needed the works, from logo to packaging and not only for the sole purpose of having a new line of products. They also need a solid identity to attract initial investors. 

Solution: A new logo, packaging, website graphics and business cards were developed in order to bring their new look to fruition. The concept behind the branding process was to merge the structure of a molecular compound and the Hercules constellation in order to make the connection between strength/fitness and the scientific engineering that goes into each product. 

DELIVERABLES:

• Branding

• Website Design

• Packaging Design

• Business Card Design

• Social Media