Brand Identity

OVERVIEW: Higher Living is a remodeling company that specializes in patio, tile and paint. Maintaining a high level of professionalism and quality of work is something they want to be known for. 

PROBLEM: As a newly formed company they didn’t have an identity that appealed to the type of customers they wanted. Giving me the creative freedom to really develop the look and voice for Higher Living. The target audience were middle-upper class stay-at-home suburban wives or mothers who wanted to remodel their kitchens or bathrooms.  

SOLUTION: Some ‘punny’ copywriting and a DIY look that was inspired by Martha Stewart’s paints and paint accessory line was used to create a look and feel that spoke to Higher Living’s target audience.  Paired with a custom pattern and paper textures gave them just the look to really gain the attention of their desired customers.

DELIVERABLES:

• Brand Strategy

• Website Design

• Social Media Profile Designs

• Social Media 

• Copywriting and Messaging